Topic: Back to Basics: Marketing 101
[12:31:57 PM] Ginger Marks says: Welcome all to Networking 101
[12:32:47 PM] Xarah says: (bow)
[12:34:24 PM] Ginger Marks says: hi again Xarah
[12:34:36 PM] Helen says: hi Xarah
[12:34:49 PM] Helen says: i like that little man bowing
[12:34:51 PM] Helen says: cool
[12:35:00 PM] Dreamcatcher Sandy says: hi
[12:35:34 PM] Ginger Marks says: Hi Helen & Sandy
[12:35:42 PM] Ginger Marks says: welcome back to Networking 101
[12:35:48 PM] Ginger Marks says: How was your week?
[12:36:04 PM] Ginger Marks says: Did you use any of the suggestions we discussed last week?
[12:36:11 PM] Dreamcatcher Sandy says: busyy
[12:36:16 PM] Xarah says: Hi Ginger, Helen and Sandy, my second time here :)
[12:36:28 PM] Xarah says: not me (blush) is it a week already?
[12:37:10 PM] Ginger Marks says: LOL, it does go so fast when you enjoy what you do.
[12:38:24 PM] Ginger Marks says: So, do you want to start right in with our usual Bust-A-Link in case anyone has to leave early?
[12:38:52 PM] Dreamcatcher Sandy says: Changing lives, one card at a time
http://www.sandysendfreecard.com
My blogs
http://crashingthrubarriers.com
http://www.squidoo.com/cardsbuildrelationships/
My Ryze Page
www.ryze.com/go/istyln
[12:39:07 PM] Dreamcatcher Sandy says: hehe
[12:39:38 PM] Helen says: sure
[12:39:55 PM] Julie Wolf says: did you people here get the warning?
[12:40:05 PM] Julie Wolf says: Ginger can you call Larrisa?
[12:40:11 PM] Julie Wolf says: or can Xarah?
[12:40:54 PM] Julie Wolf says: Seu Dent is in touch w me... she got it from Larrisa or vice versa...
[12:41:01 PM] Xarah says: http://birthdaybonusclub.com/xarah
www.XarahRecommends.com/healthychocolate
www.san-health.com
[12:41:32 PM] Julie Wolf says: WARNING :
Please do not accept any Skype files right now. The is a bad hacking going on. If could cause you to start sedning skype files without you know it to infect your friends skype accoutns.
How do you know this is really me?
This is really me Julie Wolf in Tahuya / seattle sending you this. reaply back and ask for private info we both would know to double check...
I will send you more info in a moment.
[12:41:33 PM] Xarah says: Julie, i've got Larissa on Twitter
[12:41:38 PM] Julie Wolf says: oh good
[12:41:48 PM] Julie Wolf says: can she shut down her skype accnt?
[12:42:08 PM] Julie Wolf says: she looks online and on Do Not Disturb and has not responded to me
[12:42:15 PM] Xarah says: she said she got a new one and sent me a request but i didn't get it
[12:42:27 PM] Xarah says: it might be a wise idea to just block her for now
[12:42:33 PM] Julie Wolf says: yes Sue Dent got a new one also
[12:42:40 PM] Ginger Marks says: I got her request.
[12:42:54 PM] Julie Wolf says: thx Ginger...
[12:43:07 PM] Julie Wolf says: once you are sure it is her ... let her on your roooms
[12:43:14 PM] Julie Wolf says: this is very IMPORTANT
[12:43:30 PM] Ginger Marks says: k
[12:43:31 PM] Dreamcatcher Sandy says: i got mine, but havent ioeened ut yet
[12:43:42 PM] Ginger Marks says: the request Sandy?
[12:43:45 PM] Julie Wolf says: This hack is sending skype files from our freinds accnts
[12:44:02 PM] Dreamcatcher Sandy says: oh no
[12:44:19 PM] Julie Wolf says: it got us this time Sandy...
[12:44:28 PM] Julie Wolf says: so tjhis is an emergency
[12:44:36 PM] Julie Wolf says: of our Skype systems!!!
[12:44:44 PM] Dreamcatcher Sandy says: yes, from larissa?]'
[12:44:47 PM] Julie Wolf says: please every one help
[12:44:53 PM] Ginger Marks says: don't open it!
[12:44:58 PM] Ginger Marks says: Sandy
[12:44:59 PM] Julie Wolf says: make sure every room you know has this info
[12:45:18 PM] Dreamcatcher Sandy says: ok, ty
[12:45:24 PM] Julie Wolf says: Cancel the file if you get it sent from Skype...
[12:45:39 PM] Dreamcatcher Sandy says: k
[12:45:42 PM] Julie Wolf says: do not save it and tell every one you know... start with groups
[12:46:07 PM] Julie Wolf says: i am using Message Magic to send to my 1600 contacts
[12:46:19 PM] Julie Wolf says: send the warning please every one... this is real
[12:46:40 PM] Julie Wolf says: its effecting our skype community now
[12:46:41 PM] Ginger Marks says: OK, got it
[12:46:53 PM] Ginger Marks says: ty
[12:47:16 PM] Julie Wolf says: Thanks Ginger!
some have accepted the file and have not opened it... delete it and remember to empty your trash
[12:47:34 PM] Ginger Marks says: right
[12:47:37 PM] Julie Wolf says: thx
[12:47:51 PM] Ginger Marks says: ok, shall we carry on with the Bust-A-Link?
[12:47:51 PM] Dreamcatcher Sandy says: what if i saved it,,,delete it?
[12:47:58 PM] Ginger Marks says: YES!!
[12:48:00 PM] Julie Wolf says: yes delete it
[12:48:09 PM] Julie Wolf says: Sandy did you open it?
[12:48:19 PM] Ginger Marks says: http://www.DocUmeant.net
http://www.DocUmeantDesigns.com
[12:48:21 PM] Dreamcatcher Sandy says: k brb
[12:48:30 PM] Ginger Marks says: http://www.HolidayMarketingGuide.com
[12:48:37 PM] Julie Wolf says: sorry to interupt your room Ginger
[12:48:47 PM] Ginger Marks says: no problem
[12:49:12 PM] Ginger Marks says: do you want to post your links too?
[12:49:24 PM] Ginger Marks says: has everyone done that yet?
[12:49:47 PM] Xarah says: please block larissa Glück (mydreamsbecometrue) and add her new one: larissaglueck. do not accept any files from her. her old account is online at the moment but she does not have any access
[12:52:04 PM] *** Ginger Marks added Larissa Glueck to this chat
***
[12:52:10 PM] *** Larissa Glueck can't be added to this chat due to his/her privacy settings
***
[12:52:26 PM] Ginger Marks says: well, can't add Larissa
[12:56:50 PM] Dreamcatcher Sandy says: now i cant find dumb thingg'
[12:57:30 PM] Ginger Marks says: OK
[12:57:45 PM] Ginger Marks says: Now on to the subject of our chat.
[12:57:50 PM] Ginger Marks says: Are you all ready?
[12:58:06 PM] Ginger Marks says: Back to Basics Marketing Tips
[12:58:42 PM] Ginger Marks says: are you ready?
[12:59:07 PM] Xarah says: yes, ready
[12:59:32 PM] Dreamcatcher Sandy says: ye[
[12:59:41 PM] *** Xarah added Larissa Glueck to this chat
***
[12:59:56 PM] Ginger Marks says: In marketing courses they teach us that to retain a customer is much less costly than to find a new one.
[1:00:25 PM] Larissa Glueck says: yes, it is
[1:00:48 PM] Larissa Glueck says: I have a new ID now, so please connect with me again
[1:00:57 PM] Ginger Marks says: So in these trying economic times we need to look towards reviving our old client base and solidifying our new ones.
[1:01:55 PM] Ginger Marks says: One of the best ways to reconnect is a Courtesy Call.
[1:02:21 PM] Ginger Marks says: Yes, emails can also be used, but to build a solid foundation a phone call is always best.
[1:02:40 PM] Dreamcatcher Sandy says: yes, i've had a few come back
[1:03:00 PM] Ginger Marks says: You might call and ask them if everything is fine and thank them for their business.
[1:03:20 PM] Ginger Marks says: The key to remember is that you are building your foundation, NO SELLING!
[1:03:48 PM] Ginger Marks says: They may faint, but they'll appreciate the call.
[1:04:15 PM] Ginger Marks says: How many of you speak on the phone with your clients?
[1:04:30 PM] Larissa Glueck says: phone or skype call
[1:04:35 PM] Ginger Marks says: either will work
[1:04:44 PM] Larissa Glueck says: I usally do
[1:04:46 PM] Ginger Marks says: let them hear your voice.
[1:04:53 PM] Ginger Marks says: Get to know you a bit.
[1:04:59 PM] Ginger Marks says: Builds trust
[1:05:01 PM] Larissa Glueck says: I prefer that to chating or mails
[1:05:41 PM] Ginger Marks says: Also, when you do call, respect their time.
[1:05:56 PM] Ginger Marks says: Don't go into a long dialogue, keep it short.
[1:06:16 PM] Larissa Glueck says: yes
[1:06:36 PM] Ginger Marks says: And ALWAYS, before you begin ask them this question, "Are you busy, or do you have a moment we can chat?"
[1:06:55 PM] Ginger Marks says: If they are busy, let them know you will call them later.
[1:07:10 PM] Ginger Marks says: Don't! expect THEM to call YOU back!
[1:07:33 PM] Ginger Marks says: Any questions?
[1:07:59 PM] Xarah says: Ginger, if a client is a ex-client who is not receiving the food anymore, is there a use to call?
[1:08:16 PM] Larissa Glueck says: sure
[1:08:24 PM] Larissa Glueck says: if the client was satisfied
[1:08:47 PM] Xarah says: what do you mean "ask for their business"?
[1:08:50 PM] Ginger Marks says: I would say yes, they may not need that product but they may be able to give you input as to why.
[1:09:17 PM] Ginger Marks says: NO, As I said, this is a Courtesy Call. ABSOLUTELY NOOOOOOOO SELLING!
[1:09:34 PM] Xarah says: well, they stop the subscription of the monthly delivery, don't know if they were satisfied
[1:09:43 PM] Dreamcatcher Sandy says: unntil they tell you not to call again, keep in touch
[1:09:48 PM] Ginger Marks says: It is your job to find out why.
[1:09:56 PM] Ginger Marks says: Right Sandy!
[1:09:57 PM] Larissa Glueck says: just ask them how they are whether they have plans for the future
[1:10:46 PM] Ginger Marks says: Tell them you are looking to improve your products or services and just want some input from them.
[1:10:58 PM] Larissa Glueck says: yes
[1:11:24 PM] Ginger Marks says: Unless you know why they aren't purchasing you can't 'fix' it so you don't loose another client/customer for the same reason.
[1:11:37 PM] Ginger Marks says: It may be a 'fixable' and it may not.
[1:11:38 PM] Larissa Glueck says: and if they were satisfied with your service than they might remember you if one of their contacts need your service
[1:11:38 PM] Xarah says: i know why, the dog or cat died, is too old they got special food from the vet, it's too expensive
[1:11:39 PM] Dreamcatcher Sandy says: or have newiteems
[1:12:05 PM] Ginger Marks says: Yes, but remember Sandy, NO SELLING!
[1:12:17 PM] Ginger Marks says: we'll get into the new items shortly.
[1:12:39 PM] Xarah says: dinner is ready, will catch up later
[1:12:42 PM] Ginger Marks says: The key is staying in touch, building a relationship.
[1:12:53 PM] Ginger Marks says: bye for now Xarah
[1:13:00 PM] Dreamcatcher Sandy says: yep
[1:13:09 PM] Ginger Marks says: Now here is one Sandy will LOVE!
[1:13:19 PM] Ginger Marks says: Thank You Notes.
[1:13:23 PM] Larissa Glueck says: bye Xarah
[1:13:26 PM] Ginger Marks says: Handwritten, if possible.
[1:13:37 PM] Larissa Glueck says: yes
[1:13:38 PM] Ginger Marks says: be specific to the individual.
[1:13:40 PM] Dreamcatcher Sandy says: u bet
[1:13:53 PM] Larissa Glueck says: yes
[1:13:58 PM] Ginger Marks says: This can be done via email but is better done by post.
[1:14:18 PM] Larissa Glueck says: depends on the person
[1:14:36 PM] Larissa Glueck says: some hate snail mail
[1:14:45 PM] Ginger Marks says: Say after a purchase; after they've come back after absence; added a new service; given you a referral.
[1:14:53 PM] Larissa Glueck says: I prefer a letter by post
[1:15:05 PM] Ginger Marks says: All of these are excellent reasons to send a note.
[1:15:16 PM] Ginger Marks says: Most people prefer post.
[1:15:48 PM] Ginger Marks says: They only get bills and solicitations in the mail and so it is nice to get a note or card in the mail.
[1:16:08 PM] Ginger Marks says: Also, if you do it through email, it may not even get seen.
[1:16:27 PM] Ginger Marks says: Any comments, Sandy, on this one?
[1:16:29 PM] Larissa Glueck says: yes
[1:16:53 PM] Dreamcatcher Sandy says: it's more personable than email
[1:17:14 PM] Larissa Glueck says: yes, sure
[1:17:43 PM] Ginger Marks says: If you can't afford a note, a postcard is a less expensive way to go.
[1:17:49 PM] Dreamcatcher Sandy says: a card will be seen
[1:18:01 PM] Ginger Marks says: You can even have the design branded with your own business image.
[1:18:12 PM] Larissa Glueck says: yes
[1:18:49 PM] Ginger Marks says: Besides which, if the cover is unique it just may earn a space on the refrigerator.
[1:19:15 PM] Ginger Marks says: Also, if the person can't use the offer, they may pass it on to someone that can.
[1:19:26 PM] Dreamcatcher Sandy says: ,miine are under a buck, plus aa stamp
[1:19:26 PM] Larissa Glueck says: yes
[1:19:30 PM] Ginger Marks says: This is what, in marketing, we call 'shelf life'.
[1:20:11 PM] Ginger Marks says: Yes, Sandy has a terrific product line to help in this area. If you haven't checked it out she will let you send out a couple of cards on her!
[1:20:25 PM] Ginger Marks says: BTW, Sandy, I have a referral for you. We'll chat later.
[1:20:34 PM] Dreamcatcher Sandy says: yes
[1:20:41 PM] Ginger Marks says: any questions or comments?
[1:20:42 PM] Dreamcatcher Sandy says: ok
[1:21:18 PM] Larissa Glueck says: No
[1:21:44 PM] Ginger Marks says: K
[1:22:01 PM] Ginger Marks says: Cross selling
[1:22:12 PM] Larissa Glueck says: That is a good idea
[1:22:15 PM] Ginger Marks says: Many of us have trouble tooting our own horn
[1:22:30 PM] Ginger Marks says: Why not work together with someone else and cross sell.
[1:22:36 PM] Larissa Glueck says: yes
[1:22:48 PM] Ginger Marks says: This can be done easy enough.
[1:23:03 PM] Larissa Glueck says: yes
[1:23:31 PM] Dreamcatcher Sandy says: i'd love to do that
[1:23:35 PM] Ginger Marks says: Maybe in combination with a "Be Back Soon" Coupon to promote a frequent patronage.
[1:23:51 PM] Ginger Marks says: Be sure to put a deadline on it.
[1:24:05 PM] Ginger Marks says: Or perhaps a limited number of ...
[1:24:29 PM] Ginger Marks says: People often wait until the very last day to take advantage of an offer.
[1:24:42 PM] Ginger Marks says: So make sure the deadline is shorter, rather than longer.
[1:25:17 PM] Ginger Marks says: Here again you might use the 'royalty rewards' that we talked about last week.
[1:25:48 PM] Ginger Marks says: We only have five minutes left so I'll just give you the last two.
[1:25:58 PM] Ginger Marks says: Unadvertised Gift with Purchase.
[1:26:22 PM] Ginger Marks says: Include this with their order.
[1:26:47 PM] Ginger Marks says: Nancy Guenther uses this one very effectively.
[1:27:22 PM] Ginger Marks says: Not only does she include the unexpected 'extra' but she packages it in lovely tissue paper.
[1:27:30 PM] Ginger Marks says: Mama Gloria does this as well!
[1:27:52 PM] Ginger Marks says: Think about how you will be perceived when they get your added bonus.
[1:27:52 PM] Larissa Glueck says: great
[1:28:08 PM] Larissa Glueck says: how do I do that with a service?
[1:28:23 PM] Ginger Marks says: And last, the "VIP Customer" I'm thinking about you program.
[1:29:31 PM] Ginger Marks says: For those who are on your VIP Customer list when you see an article in the newspaper or magazine, why not tear it out, scribble a note and send it on.
[1:29:58 PM] Ginger Marks says: When I was a Financial Advisor, I would use this one when I saw a client mentioned in the newspaper.
[1:30:47 PM] Ginger Marks says: Well, that's about all the time we have today.
[1:30:47 PM] Larissa Glueck says: great
[1:31:04 PM] Ginger Marks says: I want to thank you for coming and joining us today.
[1:31:23 PM] Larissa Glueck says: Great tips Ginger
[1:31:29 PM] Dreamcatcher Sandy says: well done, G!
[1:31:32 PM] Ginger Marks says: Here's hoping you will put some of these ideas into practice and skyrocket your business into success.
[1:31:37 PM] Larissa Glueck says: I missed the beginning so I will read it later
[1:31:45 PM] Ginger Marks says: Have a WINning Week!
[1:31:51 PM] *** Helen left this chat
***
[1:31:57 PM] Larissa Glueck says: Have a winning week
[1:32:16 PM] Dreamcatcher Sandy says: ditto