Topic: Google Ad words pros and cons
[12:33:25 PM] Ginger Marks says: Welcome everyone to Networking 101!
[12:33:59 PM] Ginger Marks says: We are going to do things a bit differently today.
[12:43:00 PM] Xarah says: are you serving (d) ?
[12:43:06 PM] Ginger Marks says: lolol
[12:43:14 PM] Ginger Marks says: actually...
[12:43:30 PM] Ginger Marks says: still working on my morning coffee.
[12:43:32 PM] Ginger Marks says: :D
[12:43:40 PM] Ginger Marks says: Welcome
[12:43:56 PM] Helen says: hellooooooooooooooooo
[12:44:07 PM] Ginger Marks says: hi there Helen!
[12:44:09 PM] Helen says: nice to be back to "normal" life
[12:44:11 PM] Ginger Marks says: Fancy meeting you here.
[12:44:17 PM] Ginger Marks says: Ya, how's pops?
[12:44:26 PM] Helen says: which really makes me ask the question, What's normal anyway?
[12:44:32 PM] Ginger Marks says: and Xarah, glad to have you back too.
[12:44:41 PM] Ginger Marks says: How's the foot coming along?
[12:44:43 PM] Helen says: I am going to bring him home FINALLY in 5 hours
[12:44:45 PM] Xarah says: thank you, walking around without crutches more and more
[12:44:51 PM] Xarah says: but foot is still stiff
[12:44:54 PM] Helen says: nice job Xarah
[12:45:13 PM] Ginger Marks says: good for you!
[12:45:27 PM] Ginger Marks says: They only gave me a boot when I crushed my foot.
[12:45:29 PM] Xarah says: thank you Helen, feels good to m ore around more and i went for a walk on (sun) shine today
[12:45:38 PM] Xarah says: no crutches?
[12:45:39 PM] Ginger Marks says: really?
[12:45:43 PM] Ginger Marks says: don't slip!
[12:45:45 PM] Ginger Marks says: :D
[12:45:56 PM] Xarah says: i couldn't slip i was floating
[12:46:01 PM] Ginger Marks says: How is the weather? I may be coming back to visit again soon.
[12:46:06 PM] Ginger Marks says: lololololol
[12:48:35 PM] parameds.temp020 says: hello
[12:48:41 PM] Ginger Marks says: Hi Nancy.
[12:48:54 PM] Ginger Marks says: Google Ad words pros and cons is the subject today.
[12:49:54 PM] Xarah says: Ginger, one day we have (sun) and it's possible that the next day is snowing
[12:50:13 PM] Dreamcatcher Sandy says: hi
[12:50:14 PM] parameds.temp020 says: hello working away
[12:50:15 PM] Ginger Marks says: Well, I think I'll wait to come for at least another month
[12:50:16 PM] Xarah says: cons: can be expensive, especially when ppl just click on your link
[12:50:18 PM] Ginger Marks says: Hi Sandy
[12:50:31 PM] Xarah says: i hear it's better place ads on other ppls website have not tried it yet but will
[12:50:32 PM] Ginger Marks says: Last year Google introduced a new program for AdWords advertisers called "Automatic Match."
[12:50:51 PM] parameds.temp020 says: ooh google add words..yes its like going to the casino an pressing on a slot machine
[12:50:58 PM] Ginger Marks says: This program promised advertisers an effortless way to expand their presence online by letting Google automatically add keywords to their AdWords campaigns.
[12:51:20 PM] Xarah says: so, google chooses your keywords?
[12:51:30 PM] Helen says: so do we have that Ginger???
[12:51:42 PM] parameds.temp020 says: hello helen
[12:51:44 PM] Ginger Marks says: Yes, that is the brief of it.
[12:52:07 PM] Larissa Glueck says: Strange
[12:52:09 PM] Ginger Marks says: brief description: "Automatic matching is an optional feature that helps your ads reach targeted traffic missed by your keyword lists. It works by analyzing the content of the landing pages, ads, and keywords in your ad group and shows your ads on search queries relevant to this information."
[12:52:23 PM] Ginger Marks says: Hi Larissa
[12:52:25 PM] Ginger Marks says: welcome
[12:52:26 PM] Helen says: hi Nancy!!!
[12:52:34 PM] parameds.temp020 says: i am going to need to reboot be right back
[12:52:35 PM] Larissa Glueck says: Hi all
[12:52:51 PM] Ginger Marks says: Let's explore this program from the advertiser's perspective.
[12:53:05 PM] Ginger Marks says: Positive Aspects of Automatic Match...
[12:53:09 PM] Dreamcatcher Sandy says: what does that cost?
[12:53:36 PM] Ginger Marks says: Easy Way to Expand Traffic. If you use Automatic Match, Google will start driving traffic on additional keywords to use your unspent budget without your involvement. You don't have to approve keywords or even review them. They will automatically appear in your account in a separate section, so you can track the aggregate performance of Automatic Match.
[12:53:55 PM] Ginger Marks says: the answer is depends, Sandy
[12:54:19 PM] Ginger Marks says: keyword here is unspent
[12:54:33 PM] Dreamcatcher Sandy says: i see
[12:55:01 PM] Ginger Marks says: Keyword Research Tool. Using Automatic Match, Google will add keywords you may have overlooked, so the program could act as a source of new keywords. To get keyword suggestions from this product, use your analytics package to view the Google PPC keywords and look for hidden gems. Running a Search Query Report from within Google AdWords will give you some of this same information, although Google aggregates some queries so you may not see them all.
[12:55:05 PM] Helen says: how do we do this
[12:55:27 PM] Larissa Glueck says: Does it mean the keywords they add are hidden and not viewable on my page?
[12:55:37 PM] Ginger Marks says: Helen, we'll cover that in a bit
[12:56:02 PM] Ginger Marks says: No, what this means is keywords are in your page but you haven't chosen to focus on them.
[12:56:12 PM] Larissa Glueck says: Ah ok
[12:56:25 PM] Ginger Marks says: Lateral thinking. Automatic Match identifies categories of keywords that might be "outside the box" of your normal realm of thinking. These keywords could represent missed opportunities and possible site expansion ideas.
[12:56:55 PM] Ginger Marks says: Now with every upside, there is always a downside soooo...
[12:57:03 PM] Ginger Marks says: Negatives of Automatic Match
[12:57:09 PM] Larissa Glueck says: soo what is the downsite?
[12:57:12 PM] Ginger Marks says: "On" by Default. When launched, this option is "on" by default. Many people are in the program and are not aware of it. You have to edit your campaign settings to turn it off and opt out of the program.
[12:57:41 PM] Ginger Marks says: CPC-Based Criteria. The performance Google considers in selecting keywords is based on lowering Cost Per Click (CPC), not lowering Cost per Acquisition. This means the words it adds to your campaigns may drive traffic, but may not convert well.
[12:58:23 PM] Larissa Glueck says: hmmm
[12:58:26 PM] Ginger Marks says: Unfocused Keywords. Since this is an automated tool, there is no human-in-the-loop to provide common sense. We tested the Automatic Match program (www.semclubhouse.com/google-automatic-match-an-actual-analysis) on a real account. We found the program added keywords that were very wide of the mark and reduced ROI.
[12:58:51 PM] Larissa Glueck says: hmmm
[12:58:55 PM] Ginger Marks says: Is Automatic Match Right for You?
Automatic Match may be a better fit for content sites than for e-commerce sites with a well-defined product offering. Test it, but don't use it blindly. Monitor what keywords bring clicks. If you find the phrases aren't converters, play it safe and turn Automatic Match off.
[12:59:33 PM] Larissa Glueck says: ok
[12:59:41 PM] Ginger Marks says: Now let's look at a short video I found on the subject
[1:00:08 PM] Ginger Marks says: • Video interview: How to Track Conversions from Google AdWords PPC Campaigns - Kate Morris
[1:00:22 PM] Ginger Marks says: http://www.wilsonweb.com/paid-search/kate-morris-track-conversions.htm
[1:00:39 PM] Ginger Marks says: Chime in once you have watched it and post your comments
[1:01:08 PM] Ginger Marks says: In this video interview paid search expert Kate Morris explains how to track conversions from Google AdWords Pay Per Click (PPC) campaigns.
[1:02:16 PM] Dreamcatcher Sandy says: I need to work all, so tata
[1:02:25 PM] Helen says: bye Sandy
[1:02:45 PM] Ginger Marks says: bye Sandy. You can read this later in the Archive on our group site.
[1:02:54 PM] Dreamcatcher Sandy says: ok
[1:03:19 PM] Larissa Glueck says: bye Sandy
[1:07:34 PM] Ginger Marks says: Has everyone had a chance to watch the video yet?
[1:07:42 PM] Helen says: nope
[1:07:51 PM] Ginger Marks says: k
[1:08:18 PM] Larissa Glueck says: still watching
[1:09:23 PM] Larissa Glueck says: finished watching
[1:09:33 PM] Helen says: doing the top 10 here
[1:09:35 PM] Helen says: lol
[1:09:52 PM] Ginger Marks says: so what are your thoughts, Larissa? Did you learn anything?
[1:09:59 PM] Larissa Glueck says: I think i have to watch it again
[1:10:06 PM] Ginger Marks says: k, we can wait.
[1:10:28 PM] parameds.temp020 says: back
[1:10:49 PM] Ginger Marks says: wb Nancy. Did you get a chance to view the video?
[1:14:45 PM] parameds.temp020 says: no sorry
[1:14:54 PM] Xarah says: watching
[1:15:05 PM] Ginger Marks says: http://www.wilsonweb.com/paid-search/kate-morris-track-conversions.htm
[1:16:33 PM] parameds.temp020 says: ok will wath it
[1:16:38 PM] parameds.temp020 says: watch it
[1:18:56 PM] Larissa Glueck says: So I can find out which keywords have the greatest suiccess and how long it takes to get a sale and how many it costs and how many leads I need
[1:19:17 PM] Xarah says: which keywords work and which not
[1:20:25 PM] Ginger Marks says: yes, and especially for the small business owner, you need to follow the sale all the way to conclusion and IF it does return a customer sale.
[1:20:28 PM] Xarah says: i'm not sure i got the part with the copy past ... that does not have anything to do with what we just discussed?
[1:20:30 PM] Ginger Marks says: This can take time.
[1:21:35 PM] Ginger Marks says: They are telling you to simply paste the tracking code on your thank you page for download. However, it seems you would need to know if they get to the thank you page instead.
[1:21:52 PM] Ginger Marks says: Once they get to the thank you page, that is after the sale. Right?
[1:22:29 PM] Ginger Marks says: Conversion to sale is what they are saying is more important than conversion to information.
[1:22:33 PM] Xarah says: usually, yes
[1:22:38 PM] Ginger Marks says: This I have to agree.
[1:22:46 PM] Xarah says: that's true
[1:23:01 PM] Xarah says: but if i have 100 sales per day do i care where they came from?
[1:23:23 PM] Ginger Marks says: yes, because you want to know what keywords and phrases work and which don't.
[1:23:49 PM] Xarah says: because some keywords cause costs but don't convert?
[1:23:50 PM] Ginger Marks says: Why put money into those that don't when you can focus on those that do.
[1:23:59 PM] Larissa Glueck says: yes
[1:24:36 PM] Xarah says: right, it's been a while since my last google campaign, i have to keep an eye out on this
[1:24:52 PM] Larissa Glueck says: yes
[1:25:01 PM] Larissa Glueck says: I too
[1:25:13 PM] Ginger Marks says: Since you have Google you should check that the automatic is off if you want it to be off.
[1:25:34 PM] Larissa Glueck says: where do I check this?
[1:25:40 PM] Ginger Marks says: As it was mentioned earlier, when it is on it can return a wide range that is off the mark
[1:26:21 PM] Xarah says: that's true, and if you have an affiliate page or mlm i don't think this'll work
[1:26:26 PM] Ginger Marks says: In your campaign settings
[1:26:58 PM] Larissa Glueck says: ok, thanks
[1:27:01 PM] Ginger Marks says: Last Minute Publication Note: Google is not taking new clients into the Automatic Match program at this time. Only users currently in the program will see the option in their Campaign settings.
[1:27:21 PM] Larissa Glueck says: ok
[1:27:26 PM] Ginger Marks says: So only if you already have signed up is this something you need to check into.
[1:27:38 PM] Larissa Glueck says: ok
[1:27:51 PM] Ginger Marks says: Time is winding down again, already.
[1:28:06 PM] Ginger Marks says: Boy the hour goes so fast!
[1:28:22 PM] parameds.temp020 says: it is something to keep track of
[1:28:28 PM] Ginger Marks says: How about we use the next two minutes to do our Bust-A-Link.
[1:29:09 PM] Ginger Marks says: http://www.DocUmeant.net
http://www.DocUmeantDesigns.com
http://www.HolidayMarketingGuide.com
http://www.WINningSisters.org
[1:29:12 PM] Xarah says: thanks for the tip, i'll havae to see if it's "on"
[1:29:27 PM] Delores Chappel says: just wanted to say Hi! Came on here late - just got through reading everything. Have a Great week everyone. (wave)
[1:29:38 PM] Ginger Marks says: One last thing before we all go...that you may or maynot be aware of.
[1:29:53 PM] Ginger Marks says: Hi Delores. Nice to know you are here in the background.
[1:29:57 PM] Xarah says: www.san-health.com
www.xarahrecommends.com
[1:30:29 PM] Delores Chappel says: thanks Ginger
[1:31:13 PM] Xarah says: what are we not awar of?
[1:31:15 PM] Ginger Marks says: http://community.bestlifedesign.com/group/WINningSisters
[1:31:19 PM] Larissa Glueck says: great information ginger
[1:31:27 PM] Ginger Marks says: This is our group chatboard
[1:31:37 PM] Ginger Marks says: if you would like to join us there
[1:32:19 PM] Ginger Marks says: Thank you all for coming today and I hope you found this information helpful.
[1:32:26 PM] Delores Chappel says: will check it out now...
[1:32:31 PM] Delores Chappel says: Thanks Ginger
[1:32:43 PM] Ginger Marks says: Do invite your girlfriends to join us each week for Networking 101
[1:32:51 PM] Ginger Marks says: Have a wonderful WINning Week!
[1:33:04 PM] Larissa Glueck says: Have a winning week#
[1:35:11 PM] Xarah says: very helpful, thank you ginger
[1:35:34 PM] Ginger Marks says: yw
[1:36:01 PM] Xarah says: bye guys