Welcome! You have entered [Under the Waterfall] at 12:39 pm
[Mary M.] 12:39 pm: Hey Alyssa
[Wendy Cooper] 12:39 pm: Hello!
[Wendy Cooper] 12:39 pm: Were we having issues getting in?
[Mary M.] 12:40 pm: Hi Wendy
[Alyssa] 12:40 pm: yep
[Alyssa] 12:40 pm: I did
[Jenn Givler] 12:40 pm: Mary - are you just creating a business plan to lay the foundation for your business?
[Mary M.] 12:40 pm: Basically yes
[Jenn Givler] 12:40 pm: Great! I like to tell clients that, the document is important, but also the process of creating the document is important...
[Jenn Givler] 12:41 pm: It's going to teach you a TON about your business and yourself...
[Mary M.] 12:41 pm: Just what I need
[Mary M.] 12:41 pm: :)
[Jenn Givler] 12:41 pm: so, you're going to want to include your mission, vision, niche, list your products or services...
[Jenn Givler] 12:41 pm: your marketing plan, what you need to run your business vs. what that will cost...
[Under the Waterfall]: claudia has entered at 12:41 pm
[Jenn Givler] 12:42 pm: your projected income for the first few years...
[Jenn Givler] 12:42 pm: I have an outline that I can share with anyone who wants it...
[Alyssa] 12:42 pm: OHH I"d love it!
[Jenn Givler] 12:42 pm: Drop me an e-mail and I can get that to you... I have a long plan and a short plan...
[Ginger Marks] 12:42 pm: Welcome all.
[Mary M.] 12:42 pm: Me too
[Jenn Givler] 12:42 pm: jenn.givler@gmail.com
[Alyssa] 12:42 pm: what is it called
[Jenn Givler] 12:43 pm: It's basically a template for your business plan...
[Mary M.] 12:43 pm: can we get copies of both?
[Ginger Marks] 12:43 pm: me too Jenn
[Jenn Givler] 12:43 pm: absolutely - just drop me an e-mail... I may not be able to send them out until tomorrow...
[Jenn Givler] 12:44 pm: my day is a little crazy LOL
[Alyssa] 12:44 pm: thanks
[Under the Waterfall]: KimEmerson has entered at 12:44 pm
[Jenn Givler] 12:44 pm: Did that answer your question Mary?
[claudia] 12:44 pm: a quick hi and bye :-) i have a job interview for pt job, will this be archived?
[Ginger Marks] 12:44 pm: I appreciate the article submission list you gave me Jenn. It was very helpful
[KimEmerson] 12:44 pm: racing through the door
[Ginger Marks] 12:44 pm: good luck Claudie
[Jenn Givler] 12:44 pm: Awesome Ginger!!
[Ginger Marks] 12:44 pm: :D
[Ginger Marks] 12:44 pm: Hi there Kim
[KimEmerson] 12:45 pm: phew
[Jenn Givler] 12:45 pm: Good luck Claudia!
[Wendy Cooper] 12:45 pm: Good Luck Claudia! I'll save the chat for you!
[KimEmerson] 12:45 pm: Good luck Claudia, what is she doing?
[claudia] 12:45 pm: thank you...really hate to miss this, but must run.
[Ginger Marks] 12:45 pm: Cool beans Wendy!
[Jenn Givler] 12:45 pm: Ging - will this be archived?
[Mary M.] 12:45 pm: yes Jenn .. sorry .. got lost with the posts. and thank you
[Wendy Cooper] 12:45 pm: she's going for a job interview Kim
[Ginger Marks] 12:45 pm: Can you add it to the archive too?
[Wendy Cooper] 12:46 pm: Who was here before me?
[Wendy Cooper] 12:46 pm: have we started officially?
[Wendy Cooper] 12:46 pm: i might have missed a bit... had issues gettin in
[Ginger Marks] 12:46 pm: a bit ago.
[Jenn Givler] 12:46 pm: Duh - sorry - I missed that Wendy had said about the archive LOL
[KimEmerson] 12:46 pm: Huh? It can't be over, I am not THAT late am I?
[Wendy Cooper] 12:46 pm: lol
[Jenn Givler] 12:46 pm: I'm just doing a roundtable chat - is that cool?
[Ginger Marks] 12:46 pm: OK, I will save it then when over. But if you would too in case I have to leave early I would appreciate it.
[Wendy Cooper] 12:46 pm: Ginger have you been here from the start? can you save it?
[Jenn Givler] 12:46 pm: I have material if we want, but I love fielding questions :)
[Alyssa] 12:46 pm: what does that mean jenn
[Ginger Marks] 12:47 pm: yes, Wendy
[KimEmerson] 12:47 pm: I like round tables. other shapes are such a bore
[Wendy Cooper] 12:47 pm: k
[Wendy Cooper] 12:47 pm: lmbo
[Jenn Givler] 12:47 pm: LOL Kim
[Wendy Cooper] 12:47 pm: gosh i miss the chats!!!!
[Ginger Marks] 12:47 pm: Go ahead and present Jenn and then we can do the questions.
[Under the Waterfall]: claudia has left at 12:47 pm
[Ginger Marks] 12:47 pm: We missed you too Wendy
[Ginger Marks] 12:47 pm: glad to see you are better
[Under the Waterfall]: Mary Poppins has entered at 12:47 pm
[Jenn Givler] 12:47 pm: Ok, the way I see it, there are a few things everyone needs in place before they take the plunge into entrepreneurship...
[Ginger Marks] 12:48 pm: MARY!!!!
[Jenn Givler] 12:48 pm: Mary - so glad you joined us!!
[Ginger Marks] 12:48 pm: What an HONOR!
[Mary Poppins] 12:48 pm: Hello. Thank you for the invitation
[Alyssa] 12:48 pm: great I can see what i failed to do before taking the plunge
[Jenn Givler] 12:49 pm: There are 4 things you need to consider before starting your business: Time, Money, Your Reach, and where your head is. I call these the 4 Elements of Business Success. I'll breifly break them down...
[KimEmerson] 12:49 pm: Take the plunge Alyssa, you will really enjoy it
[Jenn Givler] 12:49 pm: Time - think about how much time you have to devote to your business effort...
[Under the Waterfall]: Cynthia Frazier has entered at 12:49 pm
[Jenn Givler] 12:49 pm: are you doing this part time or full time?
[Alyssa] 12:49 pm: oh I already have kim
[Alyssa] 12:49 pm: I am sooo deep! :) LOL
[Jenn Givler] 12:49 pm: The amount of time you can spend in your business is going to be a factor in how quickly you realize success...
[Jenn Givler] 12:50 pm: Money - how much money do you have to start...
[Jenn Givler] 12:50 pm: and - know - I self-funded both of my ventures.
[Jenn Givler] 12:50 pm: So, you don't need to be Trump to have success :)
[Under the Waterfall]: Cynthia Frazier has left at 12:50 pm
[Alyssa] 12:50 pm: :)
[Jenn Givler] 12:50 pm: Your reach - how many people in your niche can you get your message to...
[Jenn Givler] 12:51 pm: in order to serve them with your business?
[Jenn Givler] 12:51 pm: Where your head is - how confident are you in your business venture...
[Jenn Givler] 12:51 pm: can you speak about it clearly and blodly?
[Jenn Givler] 12:51 pm: That's a brief over-view...questions?
[Under the Waterfall]: Cynthia Frazier has entered at 12:51 pm
they won't appear very well will they?
[Jenn Givler] 12:52 pm: Now, how much of these elements you have, does not equate to success... what do I mean by that??
[Ginger Marks] 12:52 pm: can you post your email for us and let the others who came in late know what you have that they should email if they want it?
[Wendy Cooper] 12:52 pm: Jenn... would you mind changing your font color
[Under the Waterfall]: Cynthia Frazier has left at 12:52 pm
[Jenn Givler] 12:52 pm: Well, you can - and should - start your business regardless of where you stand on each of those things...
[Wendy Cooper] 12:52 pm: sorry to be a bother... just easier when everyone is in white too
[Jenn Givler] 12:53 pm: no problem Wendy - how do I do that?
[Wendy Cooper] 12:53 pm: above where you type
[Wendy Cooper] 12:53 pm: there is a white square
[Alyssa] 12:54 pm: I wanted to change mine but I don't even have that option on my screen that is not showing up the box is blue
[Wendy Cooper] 12:54 pm: at the end of the row of icons
[Wendy Cooper] 12:54 pm: pick something light
[Mary Poppins] 12:54 pm: Jenn, from your point of view, and from your experience, what are the most important steps of business building?
[Jenn Givler] 12:54 pm: Got it - how's this??
[Wendy Cooper] 12:54 pm: lol not so much Jenn
[Alyssa] 12:54 pm: good
[Ginger Marks] 12:54 pm: can't see you at all Jenn
[Ginger Marks] 12:54 pm: lol
[Wendy Cooper] 12:54 pm: :roll:
[Wendy Cooper] 12:55 pm: that will work.. i'll change mine if you put yours to yellow
[Jenn Givler] 12:55 pm: LOL LOL - I disappeared LOL
[Jenn Givler] 12:55 pm: How's that?
[Ginger Marks] 12:55 pm: much better!
[Wendy Cooper] 12:55 pm: never mind that works!
[Alyssa] 12:55 pm: I saw her hmm
[Jenn Givler] 12:55 pm: Ok... let me get to these questions...
[Mary Poppins] 12:55 pm: it's my enfluence I fear
[Mary Poppins] 12:55 pm: influence as well
[Under the Waterfall]: Cynthia Frazier has entered at 12:55 pm
[Jenn Givler] 12:56 pm: e-mail: jenn.givler@gmail.com - e-mail me if you'd like a copy of my business plan templates.
[Ginger Marks] 12:56 pm: welcome Cynthia.
[Cynthia Frazier] 12:56 pm: Hi Everyone!
[Mary Poppins] 12:56 pm: hello Cynthia
[Wendy Cooper] 12:56 pm: Hi Cynthia
[Jenn Givler] 12:57 pm: Now, with the 4 Elements, it doesn't matter how much of each you have, you can still create a successful business - Mary - you're question is next :) Hi Cynthia!!
[Alyssa] 12:57 pm: :)
[Wendy Cooper] 12:57 pm: Alyssa if you've gone into the options and changed things your screen might look different than everyone elses
[Alyssa] 12:57 pm: no I haven't
[Alyssa] 12:57 pm: I haven't done anything Lol
[Jenn Givler] 12:57 pm: The most important thing to do to start your business is create a plan - even if you're not seeking financial backing - this will teach you a ton about your business... next is...
[Mary Poppins] 12:58 pm: I have two types of screens up. very nice
[Jenn Givler] 12:58 pm: Define your niche. Don't say you can sell your products to everyone... define a niche!!!!!!! Why?? I'll tell you...
[Jenn Givler] 12:59 pm: If you purchase advertising - it takes NINE times of exposure before people even notice you... NINE times. That right there is a lot of money....
[Alyssa] 12:59 pm: wo
[Alyssa] 12:59 pm: lots
[Jenn Givler] 12:59 pm: And, if you're targeting everyone - how do you know that people who would be interested in your product are going to notice your ad?
[Jenn Givler] 12:59 pm: This is why newspaper advertising has a stinky ROI.
[Jenn Givler] 1:00 pm: Now - if you define your niche...
[Mary Poppins] 1:00 pm: Very good!
[Jenn Givler] 1:00 pm: You can figure out WHERE to advertise so that the right people see you...
[Jenn Givler] 1:00 pm: You can go hang out with your niche and find out what they need - as opposed to guessing what they want...
[Jenn Givler] 1:01 pm: So - defining your niche is a MUST. A MUST! Now..
[Jenn Givler] 1:01 pm: You can refine your niche over time - so don't feel like you have to set it in stone..
[Jenn Givler] 1:01 pm: Say, today, you decide you want to target SAHM's with children under the age of 12...
[Wendy Cooper] 1:01 pm: it's been a year and i finally have my two niches
[Jenn Givler] 1:01 pm: You start targeting your niche, you start telling people about your busines, and you get some clients...
[Jenn Givler] 1:02 pm: You start working with people in your niche....
[Jenn Givler] 1:02 pm: and you actually come to find you really relate to SAHM's with children under 6....
[Jenn Givler] 1:02 pm: It's perfectly fine to refine your niche over time. But - the point here is - choose a niche and market to only them :)
[Jenn Givler] 1:03 pm: Great Wendy - yes - it can take some time...
[Jenn Givler] 1:03 pm: to discover who you love working with and who your business is truly meant for...
[Jenn Givler] 1:03 pm: You go girl!
[Jenn Givler] 1:03 pm: Questions?
[Wendy Cooper] 1:03 pm: :)
[Under the Waterfall]: Karla has entered at 1:04 pm
[Jenn Givler] 1:04 pm: Hi Karla!
[Wendy Cooper] 1:04 pm: Hi Karla
[Alyssa] 1:04 pm: hey Karla!
[Wendy Cooper] 1:04 pm: Jenn do you recommend two different sites for two different niches
[Wendy Cooper] 1:04 pm: if they are completely unrelated?
[Jenn Givler] 1:04 pm: We're seeing way too much of each other this week, Karla LOL!!!!! Just kidding :)
[Jenn Givler] 1:05 pm: Well Wendy...
[Under the Waterfall]: Karla has left at 1:05 pm
[Under the Waterfall]: Karla has entered at 1:05 pm
[Jenn Givler] 1:05 pm: It comes back to the second Element - Time...
[Jenn Givler] 1:05 pm: If you can devote time to each, and you can effectively market to each - you go girl!!
[Jenn Givler] 1:05 pm: And yes, I would do two different sites for unrelated niches...
[Wendy Cooper] 1:06 pm: k
[Wendy Cooper] 1:06 pm: thx
[Jenn Givler] 1:06 pm: for the simple fact that... they're unrelated LOL...
[Jenn Givler] 1:06 pm: what I mean is, you want to make sure your messages aren't getting mixed - make sense?
[Wendy Cooper] 1:06 pm: easier to SEO that way too
[Jenn Givler] 1:06 pm: Absolutely!!
[Karla] 1:06 pm: good point
[Jenn Givler] 1:07 pm: Any other questions?
[Wendy Cooper] 1:07 pm: i'm not into one stop shops either so... i was sort of leaning that way
[Alyssa] 1:07 pm: this makes me feel good, I am actually doing things right
[Mary Poppins] 1:07 pm: ok
[Jenn Givler] 1:07 pm: You abosloutely are Alyssa :)
[Alyssa] 1:08 pm: oh thanks Jenn, that means alot,
[Alyssa] 1:08 pm: right now I feel like all I'm doing is spending $$
[Jenn Givler] 1:08 pm: it's a little bit like that in the beginning...
[Jenn Givler] 1:08 pm: you do have to put out some cash, before you start seeing a return...
[Jenn Givler] 1:09 pm: that out-put doesn't have to be great, and can be managed, but it's always scary til you see some of that come back :)
[Alyssa] 1:09 pm: yep
[Mary Poppins] 1:09 pm: it's all about LOA really. Give out to get back
[Alyssa] 1:09 pm: hopefully I"ll be done soon
[Jenn Givler] 1:09 pm: YES Mary!!!!
[Alyssa] 1:09 pm: well... I am blessed to have gotten the funds and getting everything going
[Jenn Givler] 1:10 pm: Follow your passion, and apply the LOA principles and you got it LOL!
[Alyssa] 1:10 pm: :) well you know i'm passionate
[Jenn Givler] 1:10 pm: yep yep!
[Jenn Givler] 1:11 pm: Ok, I was saying before that with the 4 Elements, it doesn't matter how little of each you have to realize success...
[Alyssa] 1:11 pm: right
[Jenn Givler] 1:11 pm: You can devote 3 hours a week to your business and still see success...
[Jenn Givler] 1:11 pm: now, it's going to take a while, only working that much on your business...
[Jenn Givler] 1:11 pm: but it's not impossible...
[Jenn Givler] 1:12 pm: same with the money element, the niche element, and the confidence element.
[Jenn Givler] 1:12 pm: As you grow bigger and stronger in each of these areas, success will come bigger and stronger...
[Jenn Givler] 1:13 pm: So, the most important thing when starting your business is: first - plan; second, determine how much of each element you've got to devote to the plan...
[Jenn Givler] 1:13 pm: And third - Take action!!!!
[Jenn Givler] 1:13 pm: We can sit and dream and plan for years and years...
[Jenn Givler] 1:13 pm: without that action piece, nothing will change.
[Under the Waterfall]: Eula has entered at 1:13 pm
[Wendy Cooper] 1:13 pm: Eula!! Hi :)
[Eula] 1:13 pm: Hi Wendy!!
[Jenn Givler] 1:13 pm: What business start-up questions can I answer for all of you? Hi Eula!!!!
[Mary Poppins] 1:14 pm: Dear Eula, welcome!
[Alyssa] 1:14 pm: yeah that was how it was for me I had big plans but I was always scared to take that STEP!
[Eula] 1:14 pm: Hello all!!
[KimEmerson] 1:14 pm: ((((Eula)))))
[Eula] 1:15 pm: {{{{{KIM}}}} have pictures for you!
[KimEmerson] 1:16 pm: wonderful Eula! did it turn out?
[KimEmerson] 1:16 pm: excited to see your dream home!
[Eula] 1:16 pm: it turned out wonderful! Thank you
[KimEmerson] 1:16 pm: :)
[KimEmerson] 1:17 pm: Jenn is giving a great business lesson
[Eula] 1:17 pm: Sorry I missed the beginning of it
[Karla] 1:19 pm: with direct sales companies, how do you brand yourself?
[Jenn Givler] 1:19 pm: Excellent question Karla...
[Karla] 1:19 pm: especially when reps have same website design etc
[Mary Poppins] 1:19 pm: Jenn, can you give us a simple marketing plan. A few ideas of how to get in front our our target market 9 times as you say
[Jenn Givler] 1:20 pm: You get a lot of the "branding" from the Corporate company...
[Karla] 1:20 pm: and usually you are NOT able t make any changes to the site either...
[Jenn Givler] 1:20 pm: however, you can choose a niche for yourself, and go after that market...
[Jenn Givler] 1:20 pm: for example, I was with Arbonne for a while...
[Karla] 1:20 pm: ok
[Jenn Givler] 1:20 pm: I targeted mom's in their 30's who only wanted to use natural products...
[Jenn Givler] 1:21 pm: Oh - and I had a geographic qualification in there too...
[Jenn Givler] 1:21 pm: it was women in the Chester County PA area...
[Jenn Givler] 1:21 pm: This deviated from Arbonne slightly...
[Jenn Givler] 1:21 pm: I would attend networking events in my area and mom's clubs and such...
[Jenn Givler] 1:21 pm: If someone fit my specific niche, I would talk to them in detail about the products...
[Jenn Givler] 1:22 pm: So, you definitely wat to use what your company gives you...
[Jenn Givler] 1:22 pm: but you can modify it slightly to meet your specific niche...
[Karla] 1:22 pm: ok
[Jenn Givler] 1:22 pm: this is especially helpful if you're working in a few direct sales businesses.
[Jenn Givler] 1:22 pm: Make sense?
[Karla] 1:23 pm: whi is it esp. helpful if you are working a fe DS biz?
[Karla] 1:23 pm: few
[Alyssa] 1:23 pm: right
[Jenn Givler] 1:24 pm: Because, you'll want to use that niche for all of the businesses you're working - remember - it comes back to time. If you brand yourself and target a specific niche...
[Jenn Givler] 1:24 pm: it's easier to work multiple direct sales businesses that way...
[Jenn Givler] 1:24 pm: You had been talking about creating an umbrella business for your businesses, right Karla?
[Jenn Givler] 1:24 pm: That's what I'm getting at here...
[Karla] 1:24 pm: but they all need to be advertised separately and not together? correct?
[Jenn Givler] 1:25 pm: Well, it depends. I've seen some women create one web site...
[Mary Poppins] 1:25 pm: Oh, Iove umbrellas!
[Jenn Givler] 1:25 pm: and then branch the ds companies off of that one site.
[Alyssa] 1:25 pm: Thank you Jenn for the chat, I have to duck out
[Jenn Givler] 1:25 pm: They give their business a unique name, but sell multiple products.
[Karla] 1:25 pm: I was...but I have had conflicting opinions re: umbrella idea
[Jenn Givler] 1:26 pm: Bye Alyssa! You're welcome!
[Jenn Givler] 1:26 pm: Of course there are going to be many opinions out there with this...
[Mary Poppins] 1:26 pm: Good-bye Alyssa
[Jenn Givler] 1:26 pm: when you're an entrepreneur, you have to do what feels right to you....
[Karla] 1:26 pm: 4 sure, but how do you know what will work the best?
[Karla] 1:26 pm: lol
[Jenn Givler] 1:26 pm: I have seen wacky things work in business.. I have seen ideas come to life that people said were crazy...
[Karla] 1:26 pm: you just answered me
[Karla] 1:27 pm: ok...
[Under the Waterfall]: Alyssa has left at 1:27 pm
[Jenn Givler] 1:27 pm: I have learned never to judge something until it's failed or succeeded for ME! LOL!
[Karla] 1:27 pm: good advice
[Jenn Givler] 1:27 pm: I never tell my clients to shy away from things...
[Jenn Givler] 1:27 pm: if you're inspired to try something and you have the means to do it - go for it. Never say never :) and never say can't :)
[Karla] 1:28 pm: interesting perspective...
[Jenn Givler] 1:28 pm: I"m tellin ya - it's from years of seeing amazing things happen :)
[Jenn Givler] 1:29 pm: Mary wanted some ideas on getting your name out there to your niche...
[Jenn Givler] 1:29 pm: Let me put it to you this way - there is no magic button with marketing - it is not "if you build it, they will come" HOWEVER...
[Jenn Givler] 1:29 pm: don't let that statement discourage you...
[Jenn Givler] 1:30 pm: It takes time. Remember - our first element?
[Jenn Givler] 1:30 pm: It takes time for people to get to know you. It takes time to figure out what works for you...
[Jenn Givler] 1:30 pm: so don't go into this thinking you are doing something wrong if your efforts aren't working out the way you dreamed they would the first time.
[Jenn Givler] 1:30 pm: That being said...
[Jenn Givler] 1:30 pm: Networking is a fabulous way to get your name out there...
[Mary Poppins] 1:31 pm: ok, good tonight isn't good for me anyway. how about friday?
[Jenn Givler] 1:31 pm: you are going to meet some amazing people when you network - online or offline...
[Jenn Givler] 1:31 pm: LOL Mary...
[Jenn Givler] 1:31 pm: Doesn't work like that either :roll:
[Karla] 1:31 pm: I agree with that wholeheartedly; the people I have met have been incredible!
[Jenn Givler] 1:31 pm: When you network - focus on the relationships you're creating...not just stuffing your business card in someone's hand.
[Mary Poppins] 1:32 pm: Oh excuse me, please!
[Jenn Givler] 1:32 pm: Marketing comes back to relationships. The business will come... but start with the relationships.
[Eula] 1:32 pm: so so true Jenn
[Jenn Givler] 1:32 pm: Another way to get your name ot there... wait... Mary - can I help you? :)
[Mary Poppins] 1:33 pm: Jenn, excuse me for posting that ridiculous post! it was meant for our dear Eula
[Jenn Givler] 1:34 pm: LOL no problem!!
[Jenn Givler] 1:34 pm: Ok, so another way to get your name out there...
[Jenn Givler] 1:35 pm: write articles that would be of interest to your niche and post them to article banks...
[Under the Waterfall]: Ginger Marks has left at 1:35 pm
[Jenn Givler] 1:35 pm: again, this takes time to proliferate the web, but it's an excellent way to position yourself as an expert.
[Jenn Givler] 1:36 pm: One strategy I use with all of my clients is to develop an e-zine...
[Jenn Givler] 1:36 pm: this way, you can start building relationships with potential clients and customers.
[Jenn Givler] 1:36 pm: An e-zine is like an entry way into your business...
[Jenn Givler] 1:37 pm: it gives potential customers a glimpse at who you are, and allows them to be able to relate to you as a person - not just an entrepreneur.
[Jenn Givler] 1:37 pm: Other marketing ideas...
[Jenn Givler] 1:37 pm: press releases, teach workshops, give speeches...
[Jenn Givler] 1:37 pm: offer free teleclasses, offer free e-courses...
[Jenn Givler] 1:37 pm: use the real estate on your business card...
[Jenn Givler] 1:38 pm: don't just include contact information, include other info - you've got the whole back of that card - use that space wisely :)
[Jenn Givler] 1:38 pm: Questions?
[Karla] 1:38 pm: what is your opinion of sizzle cards?
[Under the Waterfall]: Mary M. has left at 1:39 pm
[Mary Poppins] 1:39 pm: What is the meaning of a sizzle card? That sounds like somthing I would like. :)
[Eula] 1:39 pm: yeah, what is that?
[Jenn Givler] 1:40 pm: I'm not sure either Karla :)
[Karla] 1:40 pm: instead of putting your name address etc on a biz card
[Karla] 1:40 pm: you only put soemthing on that will peek their interest & then your website
[Karla] 1:40 pm: draws them to your webpage
[Karla] 1:40 pm: make sense?
[Jenn Givler] 1:40 pm: My opinion... of anything really... is - if it works, do it LOL!...
[Jenn Givler] 1:41 pm: Marketing, is always a test...
[Jenn Givler] 1:41 pm: I test things all the time...
[Jenn Givler] 1:41 pm: If something looks cool and you want to try it, go for it. If it works, great...
[Karla] 1:41 pm: so you make a chart, manage the results
[Mary Poppins] 1:41 pm: I like that outlook Jenn
[Jenn Givler] 1:41 pm: and if it doesn't bring the results you want try something different...
[Karla] 1:41 pm: would I put a sepcial code or something on it to be able to keep track?
[Jenn Givler] 1:42 pm: Yep - exactly Karla...
[Karla] 1:42 pm: special
[Karla] 1:42 pm: ok
[Mary Poppins] 1:42 pm: Tracking is an EXCELLENT tool
[Jenn Givler] 1:42 pm: You DEFINITELY want to track your efforts...
[Jenn Givler] 1:42 pm: that is so important!!!
[Karla] 1:42 pm: so you do that with every ad you place online?
[Karla] 1:42 pm: or anywhere?
[Jenn Givler] 1:42 pm: The way I market, I don't really need to code things at this point... but, yeah, I would definitely do that...
[Jenn Givler] 1:43 pm: What I mean is, I don't use special codes...
[Karla] 1:43 pm: so how do you code?
[Jenn Givler] 1:43 pm: I can tell who is responding to what ad a couple of different ways...
[Karla] 1:43 pm: how would I incorporate it into an ad?
[Jenn Givler] 1:43 pm: But yeah, you need to have some way of tracking what you're doing...
[Jenn Givler] 1:44 pm: You can ask people to mention a certain web site when they contact you...
[Cynthia Frazier] 1:44 pm: Jenn, can you tell by the ad you use?
[Jenn Givler] 1:44 pm: you can ask them to give youa code to receive a special discount...
[Jenn Givler] 1:44 pm: Cynthia... yeah - and the list I post it on... sometimes, I set up an autoresponder for each ad...
[Karla] 1:44 pm: ok
[Cynthia Frazier] 1:44 pm: I see thanks.
[Jenn Givler] 1:45 pm: I don't pay for a whole lot of advertising...
[Wendy Cooper] 1:45 pm: wahmcart has an ad tracker
[Jenn Givler] 1:45 pm: so for me, it's really about what text is pulling better than others...
[Wendy Cooper] 1:45 pm: i haven't used it yet but will be soon
[Cynthia Frazier] 1:45 pm: Jenn is that because you advertise online mostly?
[Jenn Givler] 1:46 pm: Yep. I network offline - which is how I get my name out that way... I never buy ads in offline publications, and rarely online...
[Jenn Givler] 1:46 pm: that also has to do with the nature of my business...
[Jenn Givler] 1:46 pm: and my personality :)
[KimEmerson] 1:46 pm: BRB
[Jenn Givler] 1:46 pm: My marketing activities include a lot of writing, networking... things that are very active.
[Jenn Givler] 1:47 pm: As opposed to passive stuff.
[Mary Poppins] 1:47 pm: Splendid, I am all action
[Wendy Cooper] 1:47 pm: same here :) nature of the beast with a service based business :)
[Jenn Givler] 1:47 pm: I have purchased ads in the past...
[Wendy Cooper] 1:47 pm: networking does it for me
[Jenn Givler] 1:47 pm: but they never really worked for my business - so I said, why spend the money?!?! LOL!
[Jenn Givler] 1:48 pm: See - it's all about testing and seeing what works for you!
[Wendy Cooper] 1:48 pm: i don't have any offline clients :) I've never met any of my clients in person... i hope to in the future cause many of them are now closer than clients :)
[Jenn Givler] 1:49 pm: I hear ya Wendy - I have lots of clients like that :)
[Jenn Givler] 1:50 pm: I have about 10 minutes ladies - then I have to go to an offline networking event :) Any other questions I can answer?
[Wendy Cooper] 1:50 pm: i don't do paid advertising except on a forum that i use personally when i want to put my business in my signature line
[Wendy Cooper] 1:50 pm: I really only do it to support them in some way :)
[Wendy Cooper] 1:51 pm: Jenn you're awesome!
[Wendy Cooper] 1:51 pm: As always you shared some great information!
[Jenn Givler] 1:51 pm: Do you get anything from that Wendy - aside from the great feeling of helping support other businesses :)
[Wendy Cooper] 1:52 pm: and just in time for my make over lol
[Jenn Givler] 1:52 pm: Thanks Wendy!!! You too ya know :)
[Wendy Cooper] 1:52 pm: now that my niches are defined.. i might in the future
[Jenn Givler] 1:52 pm: That's another reason niche is so important...
[Wendy Cooper] 1:52 pm: it's not a lot of money and I have to renew but i'll keep doing it to support them and when i finally get the second website up i'll hopefully get something
[Jenn Givler] 1:53 pm: when you define it, you can truly connect with those who might be interested in your service.
[Wendy Cooper] 1:53 pm: they have targetted ads on that forum too.. so i can give them a button and it will only be shown on the pages that apply to my target area on their forum
[Wendy Cooper] 1:53 pm: which is great!
[Jenn Givler] 1:54 pm: That's awesome!!!
[Mary Poppins] 1:54 pm: great Wendy!
[Wendy Cooper] 1:54 pm: yes it is... cause both of my niche's are aimed at business owners who are service based
[Wendy Cooper] 1:55 pm: they are more specific than that but... generally speaking :)
[KimEmerson] 1:55 pm: Thank you so much JENN!
[Jenn Givler] 1:55 pm: You are so welcome - this was so fun!!
[Wendy Cooper] 1:56 pm: Yes Thank you Jenn!! Loved it! :)
[Wendy Cooper] 1:56 pm: next time we'll have to do one in the audio room!
[KimEmerson] 1:56 pm: great info!
[Jenn Givler] 1:56 pm: I have an audio room too now :) :) :)
[KimEmerson] 1:56 pm: yes!
[Wendy Cooper] 1:56 pm: awesome!!!!
[KimEmerson] 1:57 pm: and I get to have mine back now that Poppins is coming home
[Jenn Givler] 1:57 pm: Thank you all so much for being here - I love connecting with all of you!!!!
[Jenn Givler] 1:57 pm: Is that the new name?!?! I love it!!!!
[KimEmerson] 1:57 pm: woo hoo!
[Wendy Cooper] 1:57 pm: wooohoooooooooo
[Eula] 1:57 pm: yayyyyyy Poppins
[Eula] 1:58 pm: Thanks for sharing with us, Jenn...great info
[Jenn Givler] 1:58 pm: I'm off to my networking event - have a lovely day everyone!!!!!!
[KimEmerson] 1:58 pm: Yes, practicely perfect in every way!
[KimEmerson] 1:58 pm: Thanks again Jenn, it was wonderful
[Eula] 1:58 pm: Bye Jenn
[Jenn Givler] 1:58 pm: You are so welcome - it was my pleasure - bye!!
[KimEmerson] 1:58 pm: bye
[KimEmerson] 1:59 pm: thanks for coming everyone
[Under the Waterfall]: Jenn Givler has left at 1:59 pm